Welcome back to the latest edition of Flashback Friday Flop, a weekly feature in which I examine a hip-hop album from years ago that was considered a flop, either critically or commercially or both, when it was released and see if it has gotten better – or worse – over time.
This week: Puff Daddy’s Forever (1999)
In 1997, Puff Daddy ran hip-hop and, to an extent, all of popular music. That year, his label, Bad Boy Records, released three albums – The Notorious B.I.G.’s Life After Death (10 million sold), Mase’s Harlem World (4 million), and No Way Out (7 million), courtesy of Puff Daddy and the Family – that combined to sell twenty-one million copies and birthed the Shiny Suit Era. As Suge Knight had predicted, the CEO became the star.
But his reign on the top was short like leprechauns.