This is the first entry of Flashback Friday Flop, a weekly feature in which I will examine a hip-hop album from years ago that was considered a flop, either critically or commercially or both, when it was released and see if it has gotten better – or worse – over time. I’ve done this sort of thing before – regarding The Firm album back in 2012 as well as a book defending a few artists and projects that I feel were overlooked, but these projects will all be new territory for me.
This week: Snoop Doggy Dogg’s Tha Doggfather (1996)
It’s clear that Dr. Dre saw what was coming. He left Death Row Records, the label he co-founded, with no equipment, no masters, no artists, nothing. That was the price he paid to be allowed to leave his own company. And he did it willingly.
Among the people he left behind was his star protégé, Snoop Doggy Dogg, who had just been acquitted of murder and was prepping his long-awaited and highly-anticipated second album.