I find it astounding just how important Twitter has become to life, particularly in the United States. It’s fun for jokes and music releases and live-tweeting sporting events or award shows, but it affects the country in profound ways, from the economy to national security to pop culture and sports. The latter two may seem minor in comparison, but they are billion dollar industries that are a real part of the national conversation.

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Christopher Pierznik’s nine books are available in paperback and Kindle. His work has appeared on XXL, Cuepoint, Business Insider, The Cauldron, Medium, Fatherly, Hip Hop Golden Age, and many more. Subscribe to his monthly newsletter or follow him on Facebook or Twitter.