The approach of Westside Gunn and his crew offers valuable wisdom for not only music, but business, writing, and even life
“I really like that whole, like, cliquing up, Griselda shit. It’s just ill to me…I think what they’re doing is great. It just reminds me of a different time and it’s not easy to do. To make that music and just come off wavy and be interesting.”
The 2010s was a decade in which the line between rap and other genres became not only blurred, but largely nonexistent. Referred to by some as the “melodic era,” it was no longer a rarity or even a surprise to see a hip-hop artist transition into harmonizing, and while that had certainly been done in the past, it now became de rigueur as Drake, Young Thug, and many others rode that wave to stardom.
At the same time, some dudes stepped onto the scene and began flooding the market with their own music that sounded fresh but at the same time reminiscent of projects that had been released in the mid-’90s. No singing, no theatrics, just grim street tales of drugs and violence delivered over grimy, pounding basslines, creating a “gnarly sound inspired by the slimy criminal underbelly of Buffalo, New York.”