Welcome back to the latest edition of Flashback Friday Flop, a weekly feature in which I examine a hip-hop album from years ago that was considered a flop, either critically or commercially or both, when it was released and see if it has gotten better – or worse – over time.
This week: Eminem’s Encore (2004)
By 2004, Eminem was at the height of his fame and notoriety. Over the previous four years, he had released two Grammy-winning, RIAA-certified diamond albums (at least 10 million copies sold in the U.S. alone) and starred in a commercially and critically successful film loosely based on his own life and also executive produced its soundtrack, which included one of the greatest hip-hop songs in history, one for which he won an Academy Award (“Lose Yourself”). He had also become a label head, founding Shady Records and overseeing releases from D12, Obie Trice, and rap’s newest superstar, 50 Cent.