The NBA has a complicated history with hip-hop, but the sooner it embraces the fact that the two are forever entwined, the better it will be. My latest for The Musical Outcast.
Christopher Pierznik is the author of eight books, all of which can be purchased in paperback and Kindle. His work has appeared on XXL, Cuepoint, Business Insider, The Cauldron, and many more. You can follow him on Facebook or Twitter.