There was a time when analysts believed that video games would not be profitable.
In 1983, video game revenues hit $3.2 billion. Then, the market crashed and, by 1985, revenues cratered to $100 million, a drop of ninety-seven percent. In Japan, this was referred to as “Atari Shock.”
Around this time, Atari released a video game based on the film E.T. The Extra-Terrestrial. Considered one of the worst games in history, the urban legend was that Atari dumped hundreds of thousands of copies of the game in a New Mexico landfill.
That’s where this story begins, but far from where it ends.
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Christopher Pierznik’s eight books are available in paperback and Kindle. His work has appeared on XXL, Cuepoint, Business Insider, The Cauldron, Medium, and many more. Subscribe to his monthly reading review newsletter or follow him on Facebook or Twitter.